— PROJECT NAME
"Serenade"
Radio Campaign
— ROLE
Creative Lead, Copy
Original Concept
Hispanic Insight
Songwriting
Artist & Music Direction
To the Hispanic mom, listening to Target's low prices is like music to her ears. Therefore, we decided to serenade her with a jingle that listed the items on sale. The campaign ran for 6 months, with a different serenade every week.
The campaign won 1st Place at the ANA Multicultural Excellence Awards.
— PROJECT NAME
"Most Epic Road Trip"
Branded Song for the Super Bowl
— ROLE
Original Concept
Songwriting
Artist & Music Direction
The Matthews family gave the NFL seven players. We turned that legacy into an over-the-top Super Bowl road trip for the Jeep Grand Wagoneer. While the spot was ultimately not produced, the original branded song was recorded as part of the campaign development.
— PROJECT NAME
"Oatmeal Blues"
Branded Song
— ROLE
Creative Development
Songwriting
Artist & Music Direction
This is a blues track featuring Jack Mack and The Heart Attack.