My Approach
“Write drunk, edit sober.”
Not literally. HR would have questions.
But the metaphor definitely stuck with me.
I’ve realized my career has followed a similar balance: craft and strategy, General Market and Multicultural, global agencies like FCB, and independent ones where every idea had to earn its keep or die on the spot.
Miami Ad School sharpened my creative instincts. Northwestern taught me to connect creativity to business.
That balance is what I bring to every team I lead.