— PROJECT NAME

"The World's Largest Chip Rack"

— ROLE

Creative Lead, Copy

Original Concept

Ironically, Valspar, a paint company, had a gray corporate building on one of Chicago’s most congested commutes: the Kennedy Expressway on the way to O’Hare airport.

So why not put some color into everyone's commute?

Why not envision Chicago's new iconic landmark: "The World's Largest Chip Rack."

The idea was to create a giant chip rack that would be elegible for a Guinness World Record. Through augmented reality, the building would grab people's attention, while presenting Valspar's pantones.

Below is how it would lead different commuters to the building.

The concept reached the prototyping stage before being cancelled after Sherwin-Williams acquired Valspar.

AbbVie / Restasis Dry Eye Awareness Campaign

Janssen / Prezcobix HIV Treatment Guide

A Stunt Fights a Lifelong Stigma

Talking to Teens About Sex Helps Them Quit Smoking

Social Experiment Makes Teens Realize Smoking Stinks

A Unique Stunt Calls For Cleaner Air

Internal Comms:

Understanding Black Audiences

Directed consumer insight films that helped senior clients shape their brand strategy.

Quotes from Senior clients:

"These videos are awesome!!!"

"We are so excited to share with the rest of the organization"

"What an eye-opener!"

Shaped digital campaign assets that elevated small business lending solutions for Black and Hispanic entrepreneurs.

Bayer / Claritin Anti-Pollution Petition

24 Hours Campaign

People don't want an ad to interrupt their lives. They want to be entertained. They want to be transported to experiences they crave. Here's one aboard a 1968 Camaro to introduce a simple McDonald's message.

:30 TV “Let the Night Drive You”