La Buena Vida
Business Problem: Kia wanted its Telluride to feel affluent among Hispanics.
Creative Solution: Skip the resilience cliché and go straight to "The Good Life", driving 11% sales growth, 22% higher engagement, and 20X more Telluride Spanish-page visits.
My Role: ACD, Original Concept, Edit, VO Direction, in collaboration with Virginia Durango and Kaori Guinoza.
:60 English
:30 Spanish
Case Study:
Love on Time
Business Problem: Make two Kia sedans desirable again in just 30 seconds.
Creative Solution: Two young men race to celebrate their first love, proving sedans and serenades still have a place in today’s world.
My Role: ACD, Original Concept, Edit & VO Direction, in collaboration with Virginia Durango.
The Mic is Yours
Business Problem: Give underrepresented entrepreneurs a platform that went beyond seasonal DEI messaging.
Creative Solution: We turned the mic over to the people whose stories deserved to be heard, helping deliver 64M+ impressions · 24.8M engagements · 22M+ video views · up to 92% engagement.
My Role: Co-led key work-streams from concept through production. Collaborators: Virginia Durango, Kaori Guinoza, Lanyor Cortez and Karlo Ramos.
Off-road Vehicles Campaign
Superbowl Selection
Business Problem: We had just won Polaris and needed to give the brand a distinctive voice to defend market share against competitors like Can-Am.
Creative Solution: We turned poetry badass, using the vehicle’s features to tell an off-road story in verse.
The film became Polaris’ Super Bowl broadcast selection on CBS and ESPN.
My Role: ACD, Original Concept, Editorial, VO Direction. Collaborator: Joshua Gadson,
24 Hours
Business Problem: Drive awareness of McDonald’s 24-hour availability.
Creative Solution: We turned the message into an unexpected experience riding a ’68 Camaro.
My Role: Co-lead the project, directed the music and did the copywriting.
Collaborators: Art and production teams