— PROJECT NAME
"Love on Time"
Kia Sedans Revival
— ROLE
Creative Lead, Copy
Original Concept
Editorial & VO Direction
Given 30 seconds and two cars to tell a Hispanic story, a narrative based on true events took shape: two young men racing the sunrise to celebrate first love. The rest is for you to see.
The campaign's message was clear: in a world ruled by SUVs, the Kia K5 and the Forte GT prove sedans aren't dead. And neither are serenades.
— PROJECT NAME
"Man with Determination"
Hispanic Story for the Telluride X-Pro
— ROLE
Creative Lead, Copy
Original Insight & Concept
Editorial & VO Direction
Challenged to transform existing footage into a Hispanic story, we found the tension in a Latino truth: for many men, determination means taking risks, making their own decisions, and believing they answer to no one… or so they think.
— ENGAGEMENT RESULTS
- Outperformed competitors by 31%
- Surpassed Kia’s English-language campaign by 40%
— PROJECT NAME
"Drive Gets You There"
ORV Pitch Winner
— ROLE
Creative Lead, Copy
Original Concept
Editorial & VO Direction
To illustrate a target defined by ambition and drive, we introduced the “Drive Gets You There” idea for a pitch. The concept helped secure the off-road vehicles business across the U.S. and Canada.
— PROJECT NAME
“Make Your Days Count”
Super Bowl Local Campaign
— ROLE
Creative Lead, Copy
Original Concept
Editorial & VO Direction
The next spot was one of the two that made it to Super Bowl LV. It was the clients' broadcast selection for Texas and Arizona, airing on CBS and ESPN Deportes.
Who would've thought a poem I wrote could fit Polaris' badass tone?